Launch or reposition an offer
Clarify the audience, value proposition, sales messaging and launch conditions.
BUSINESS DEVELOPMENT
Give your growth a clear direction.
Sharpen your offer. Open new opportunities.
MSI Consulting helps clarify your positioning, prioritise markets and partnerships, and prepare practical tools that give your teams a clear business development direction.
FROM POSITIONING TO ACTION PLANChoose. Prioritise. Structure.
01POSITION
Make your offer and value easier to understand.
02PRIORITISE
Choose the markets, targets and opportunities to focus on.
03STRUCTURE
Turn choices into a clear, usable action plan.
FOCUSED GROWTH
Growth is not about doing more.
It is about choosing where to focus.
We start from your offer, customers, resources and available market information to make the choices clearer. The aim is to focus effort on the most relevant opportunities and formalise a business development approach your teams can actually use.
A useful business development strategy is as clear about what not to do as it is about what to pursue.
WHEN TO CALL ON MSI?
Four situations.
One challenge: choosing the right direction.
MSI steps in when the potential is there but the priorities, markets or route to growth still need to be clarified.
Develop a new market or segment
Compare opportunities, test assumptions and focus effort on the most relevant targets.
Structure a partnership approach
Define the partner profiles sought, selection criteria and framework for discussions.
Prepare international development
Frame a market or region, identify the information required and prepare the decisions before taking action.
HOW WE HELP
From positioning to a business development roadmap.
The scope depends on your situation: an offer to clarify, a market to prioritise, partnerships to frame or a growth approach to organise.
01
Clarify positioning and value proposition
We analyse the offer, target audiences and the needs it addresses to make your proposition easier to understand. The aim is to communicate your value clearly, without adding claims the business cannot substantiate.
- Priority segments, needs and expectations
- Offer architecture and value proposition
- Sales messaging, differentiation and key messages
02
Prioritise markets and opportunities
When several markets, segments or growth opportunities are possible, we compare them using explicit criteria. We use available information and data supplied by the business to prepare the necessary trade-offs.
- Segmentation and prioritisation criteria
- Comparative opportunity analysis
- Growth scenarios and key considerations
03
Structure the business development action plan
We turn agreed priorities into a realistic roadmap with objectives, actions, supporting materials and indicators. Prospecting, meetings and negotiation remain the responsibility of your business.
- Objectives, targets, channels and timeline
- Sales messaging and presentation frameworks
- Tracking indicators and adjustment rules
04
Prepare partnerships and international development
We help frame the partnerships you are looking for, selection criteria and decisions to prepare. For international development, the work focuses on a defined market or region, based on available information and the agreed scope.
- Partner profiles and selection criteria
- Opportunity and risk assessment grid
- Scoping note for a market or international region
WHAT YOU RECEIVE
Practical tools to guide your growth
Documents designed to guide decisions, align teams and provide a clear framework for the business development activity led by your company.
01Business assessment and positioning
02Value proposition and offer architecture
03Segmentation and priority targets
04Opportunity mapping and comparisonKEY ITEM
05Business development action planKEY ITEM
06Sales messaging framework and presentation outline
07Partnership framework and selection criteria
08International development scoping noteKEY ITEM
A market, an offer or a partnership
to develop?
Tell us about your context and objectives. We will identify the choices to prepare and the tools that can structure the next step.