Refocus a fragmented digital strategy
Connect existing activity to specific objectives and decide what should genuinely be continued, strengthened or stopped.
DIGITAL STRATEGY
Turn your digital presence
into a growth driver.
Give direction to your content,
visibility and campaigns.
MSI Consulting analyses your digital ecosystem, objectives, audiences and available data to formalise a clear, measurable strategy your teams or partners can use directly.
FROM PRESENCE TO ACTION PLANTarget. Coordinate. Measure.
01TARGET
Connect audiences, messages and channels to your objectives.
02COORDINATE
Align social media, content, SEO, campaigns and your website.
03MEASURE
Define useful indicators to decide and adjust.
4 KEY AREAS
A coherent strategy connects every channel to the same growth objective.
01Social media
Platforms, editorial direction and publishing framework.
02SEO & search
SEO priorities, content architecture and visibility.
03Content
Messages, topics, formats and recommended calendar.
04Campaigns & web projects
Scoping, requirements, indicators and governance.
USEFUL VISIBILITY
Visibility only creates value
when it serves a strategy.
Your digital presence should support specific goals: make your offer easier to understand, improve visibility, strengthen the commercial relationship or prepare a campaign. MSI connects channels, content and indicators to reduce fragmentation and give implementation a coherent framework.
A strong digital approach does not multiply channels. It organises the right touchpoints around a clear objective.
WHEN TO CALL ON MSI?
Four situations.
One need: put digital back in service of growth.
MSI steps in when coherence needs to be restored, actions prioritised and teams or partners given a clear, usable framework.
Rethink social media and editorial direction
Choose the useful platforms, define the messages and give content production a coherent framework.
Improve search visibility and content performance
Identify the pages, topics and SEO priorities that can improve discovery of the business and its offers.
Prepare a campaign, redesign or web project
Formalise objectives, audiences, requirements, success criteria and the information needed to brief providers.
HOW WE HELP
From audit to digital roadmap.
The scope adapts to your situation: an existing presence to clarify, content to organise, visibility to improve, or a web project or campaign to frame.
01
Audit the digital presence and clarify objectives
We start with what already exists: website, content, social media, visibility data and current initiatives. The goal is to identify what should be kept, strengthened, corrected or stopped before adding new activity.
- Growth objectives, priority audiences and journeys
- Analysis of existing channels, content and touchpoints
- Strengths, gaps, risks and improvement priorities
02
Structure social media and content strategy
We define the role of each channel, the topics to cover and the editorial rules that help your teams or partners produce content with greater consistency and regularity.
- Choice of social platforms and role of each channel
- Editorial direction, key messages and content themes
- Recommended calendar, editorial guidance and validation criteria
03
Improve visibility in search engines
We analyse pages, topics and available data to build a prioritised optimisation plan. Recommendations cover content, information architecture and technical points to be handled by the appropriate specialists. No ranking position is guaranteed.
- Search-intent analysis and priority pages
- Editorial architecture and SEO recommendations
- Technical priorities, content to create and visibility indicators
04
Frame campaigns and web projects
We prepare the elements needed to launch or evolve a campaign, website or digital initiative: objectives, audiences, messages, budget assumptions, requirements, evaluation criteria and governance.
- Campaign scope, channels and budget assumptions
- Website creation or redesign requirements
- Measurement plan, indicators and adjustment rules
WHAT YOU RECEIVE
Tools to manage your digital presence
Documents designed to guide teams, brief providers and track results without confusing strategy, production and day-to-day execution.
01Digital assessment and action priorities
02Audience, channel and journey map
03Social media strategyKEY ITEM
04Editorial direction and recommended calendar
05SEO plan and content strategyKEY ITEM
06Editorial guidance and validation criteria
07Website requirements or campaign frameworkKEY ITEM
08Measurement plan and performance dashboard
Does your digital presence
need greater coherence?
Tell us about your objectives, current channels and work already under way. We will help prioritise the next steps and formalise a useful working framework.